The Malmö Local Organising Committee is pleased to present three distinguished keynote speakers, who will contribute profoundly to the conference theme.
Joseph Maguire, Professor Emeritus, Loughborough University

Joseph Maguire is Emeritus Professor at Loughborough University, Past-President of the International Sociology of Sport Association, (ISSA) and Past-President of the International Sociological Association Research Committee 27 (Sociology of Sport). He has published extensively in the area of sport, culture and society and is the recipient of major awards such as The North American Society for the Sociology of Sport (NASSS) The Distinguished Service Award (2010) and The International Sociology of Sport Association ISSA Honorary Member’s Award (2011). Joseph Maguire is a Fellow of the Academy of Social Sciences, and is currently a Visiting Professor at the University of Copenhagen, Denmark. His recent work includes: Maguire, J. (2013). Reflections on Process Sociology and Sport and Maguire, J. (Ed.) (2014). Social Sciences in Sport. Currently, he is working on a sociological account of the history of Ireland, Empire and Sport, focusing on the struggle for recognition, jurisdiction and identity in the context of the British Empire and Olympic Games.

Power, Culture and Control: Identity, Jurisdiction, Migration and Recognition

The challenges posed by the centripetal and centrifugal forces at work in contemporary Europe – involving economic, political, cultural and societal flows – are, in fact, nothing new. Not only have such forces surfaced in the making of modern Europe but they were also a feature of twentieth century sport. Here, attention is given to two case studies – the contemporary migration of ‘highly skilled’ athletes within EU / Europe and the long-term and ongoing struggle for identity, jurisdiction and recognition in sport in Ireland – the latter compounded by the potential implications of Brexit. Both case studies pose questions regarding the governance and management of sport.
Veerle de Bosscher, Associate Professor, Vrije University

Veerle De Bosscher is professor at the research group Sport and Society, department of Sports Policy and Management at the Vrije Universiteit Brussel (VUB), Belgium. Her research expertise is in the area of elite sport, sport development, sport policy and management, effectiveness, benchmarking and competitiveness. She has published her work in diverse refereed journals, written book chapters and been both editor and author to several English and Dutch books (e.g. the Global Sporting Arms Race; Managing high performance Sport). She is the founder and coordinator of SPLISS (Sports Policy factors Leading to International Sporting Success), a worldwide international network on research in high performance sport, which was also the subject of her PhD in 2007. She counsels regularly to elite sport development of several organisations and countries. De Bosscher is a board member of the European Sport Management Quarterly (ESMQ), the Global Sport Management Journal and is associate editor of the International Journal of Sport Policy and Politics (IJSPP). She is a member of the Steering Committee of elite sport in Belgium (Flanders) and former member of the board of the European Association of Sport Management (EASM). She is a Visiting Associate Professor within the Institute of Sport, Exercise and Active Living at Victoria University (Australia) and was a visiting professor at Utrecht University (Netherlands) until 2015.

Effective policies: measurement, evaluation and monitoring of effective strategies to develop elite sport in a changing Europe

This presentation, by De Bosscher, is concerned with the strategic thinking behind elite sport policy in a globalized competition. One of the consequences of the internationalisation of sports is an increasing competition among nations to perform at international (Olympic) events, resulting in sophisticated and expensive elite sports systems on the one hand and a growing gap for nations with less developed sport systems to produce successful athletes on the other hand. Nations have increasingly sought to maintain the relative advantage by adopting a more strategic approach to elite athlete development and by copying best practices from other competitors. This presentation will illustrate the paradoxical nature of homogenized (elite) systems versus diversified policy implementations. Taking elite sport as a case study, the aim is to provide insights in the development of successful policies and build theoretical understanding of the measurement, evaluation and monitoring of effective strategies and governance, by following a logic model of inputs, throughputs, outputs, outcomes and impact.
Mike Weed, Professor, Canterbury Christ Church University

Professor Mike Weed is Professor of Applied Policy Sciences and Pro Vice-Chancellor for Research and Enterprise at Canterbury Christ Church University. Drawing on a wide range of social science disciplines, including social psychology, sociology, economics, geography and policy science, his work has focussed on informing, improving and interrogating policy in the applied domains of public health, physical activity, physical education, sport, tourism, transport, urban development and major events. Recent work has been funded by, inter alia, the Economic and Social Research Council, the Department of Health, the National Health Service and the Greater London Authority, and has included analyses of the effectiveness of sport as a public health intervention, the effectiveness of physical activity guidelines in improving population health, the effectiveness of a wide range of sport and physical activity interventions among the less active in schools, the health benefits and economic flows associated with major events, and the health impacts of cycling provision. Professor Weed is Strategic Director of the Centre for Sport, Physical Education & Activity Research (SPEAR), Editor-in-Chief of the Journal of Sport & Tourism (Routledge), Editor of the SAGE Library of Sport & Leisure Management, and sits on the Editorial Boards of Qualitative Research in Sport, Exercise & Health (Routledge) and the Journal of Global Sport Management (Routledge).

Reflections on sport management, politics and claims made for sport

This presentation, by Mike Weed, will focus on three key areas. Firstly, it will discuss and reflect on the claims that are made for sport by politicians, policy-makers, managers and researchers, including claims about the impact it can have on society, the economy and individuals’ lives in relation to, among other things, education, culture, health and wellbeing. Secondly, it will explore the evidence that exists to underpin such claims, reflecting on both the quality of the evidence in its own right, and the way in which the evidence is interpreted and used by politicians, policy-makers, managers and researchers to inform practice, justify decisions or claim impact. Finally, drawing on the first two areas as context, it will reflect on the contribution that sport management research in general, and the range of presentations and insights at the conference in particular, have and can make to practice and policy in sport management.

The LOC believes that these keynotes, in addition to our local keynote, will be challenging and supportive in the development of sport management in 2020—

Professor Bo Carlsson
Co-Chair of the Scientific Committee,
On behalf of the LOC EASM 2018 Malmö